What can we say? The FinePix X100 was the camera story of 2011, making a profound impact on the market far beyond what even Fujifilm could have envisaged. And this impact will be ongoing because, make no mistake, every other camera maker has sat up and taken notice of the X100... meticulously dissecting it to find out exactly what has made it such a hit.
We can give them one clue... it looks, feels and works like a real camera. In other words, it’s innately intuitive at every level and, consequently, triggers instinctive responses in photographers.