Awards and Reviews

  • FT - How to Spend it - July 2011

    "This really is a case of substance over (considerable) style... every feature on the camera, bar none, is perfection, every control an ergonomic delight..."

    "I would go so far as to say that the X100 is the most enjoyable and satisfying camera I have ever used..."

    Jonathan Margolis - FT - How to Spend It.

  • Loaded - 1st July 2011

    "Considering upgrading your standard camera but crave looking like a cool, retro '70s snapper rather than a creepy paparazzi? Step this way. With superb colour modes, stunning low-light performances and awesome depth-of-field, it's the thinking man's camera..."

  • Digital Camera Enthusiast - July 2011
  • Stuff - The 2011 Cool List

    ‘Achingly retro on the outside but reassuringly cutting edge on the inside, Fujifilm's X100 doesn't just look the part, it's also capable of DSLR-standard results.'

  • Camera Grand Prix - Japan Editors Choice Award - FinePix X100 digital camera

    "Fujifilm’s FinePix X100 is a compact digital camera featuring its new hybrid viewfinder, which combines a projected bright-frame optical viewfinder and an electronic viewfinder system with approx. 100% field of view and a 1,400,000 dot LCD panel. A magnesium alloy body with manually operated control dials, an APS-C CMOS sensor and new EXR processor delivering the highest image quality in the history of FinePix cameras, the quality of which is so high that is almost overwhelming DSLRs."

  • Digital Camera Enthusiast - July 2011

    "The X100 can deliver some exceptional images, particularly if you take advantage of its ability to shoot Raw files..."

    9/10 stars

  • TIPA Awards - 2011

    Best Premium Camera - FinePix X100 digital camera

  • - 1st June 2011

    "For those who do appreciate the finer points of photography, the X100 will easily earn itself a place in their hearts."

  • Adorama - 31st May 2011

    "The beauty of the X100 is how small, sharp, stealthy, and responsive it is. I can think of many situations where the silent mode will allow me to capture moments I would dare not think of shooting and it's just a fun camera to shoot with."

    by Bob Davis - Professional Photographer

  • Stuff - April 2011

    "...The optical finder is extremely clear, and has a digital overlay for shutter speed, aperture, ISO, exposure compensation and shooting mode. It also shows a rectangular frameline like you'll find on old rangefinder cameras, which cleverly moves as you focus on closer subjects, to correct for parallax error..."

    5/5 stars