For the design of the X100, we looked to the world’s top manufacturers of superior timepieces for inspiration in formulating an image for the quality aspects that cannot be translated into concrete specifications. That premium quality and the realization of a product that embodies the spirit of skilled craftsmen is what fosters the development of a brand and makes history. Exploiting the opportunity of this groundbreaking camera, we aim to reach even higher levels of class and quality and redefine the FUJIFILM brand.
- In order to assure the premium quality level of the X100, we have manufactured almost all key parts in Japan. When consumers take the X100 in their hands, we want them to experience the tactile pleasure of holding quality that is the product of not only FUJIFILM but also of top-class domestic component makers.
Maki Wakita Chief Engineer, Electronic Image Product Development Centre, R&D Division.