Quality and ease of viewing through the viewfinder was refined throughout the film camera era. Today we are again pursuing ways to improve the viewfinder experience, and for the first time in a long time, we have gone back to the basics to create a design. While some may say that we have gone to the extremes of simplicity in the configuration of optical elements, we have been uncompromising in everything from our choice of optical material to reflective surface coating. I am proud to say that we have developed the best viewfinder on any camera that has ever borne the Fujifilm brand.
Hitoshi Miyano Senior Operations Manager, Optical Design Group, Engineering Division, Optical Device Business Division.
I believe that we have created a camera that can truly provide the pleasure of ownership and fun of shooting photos to everyone who enjoys photography. I invite you to take this camera everywhere you go and experience seeing your everyday world through this unique viewfinder. When you see the world through the X100 perspective, you can’t help but want to capture the moment. The Hybrid Viewfinder was developed to deliver this experience. It would give me the greatest pleasure if people who use the X100 rediscover the fun and wonder of photos and cameras.
Shigeru Kondo Engineering Manager, Electronic Imaging Products Development Centre, Research & Development Management Headquarters.
I think many people feel that there are few high-quality optical viewfinders that deliver good clarity and brightness. Then this new viewfinder makes its debut, boasting exceptional clarity and the beauty of an information display that seems to float above the viewfinder image. Just looking through the viewfinder is a pleasure. Including features like an EVF mode and preview viewing, this is the only viewfinder of its kind in the world.
Takashi Soga Operations Manager, Products Planning & Technical Service Division, Electronic Imaging Products Division.