Latest Updates

X - Photographers Worldwide Gallery

Fujifilm have recently launched an online Gallery which brings together X Series photographers and their images from around the globe.

Visitors to the gallery have the opportunity to view the images by either Country, Photographer or Camera Model. Of course the cameras responsible for capturing this amazing imagery are the the X-Pro 1, X100, X10, and X-S1.

We think you’ll be impressed and inspired, but don’t take our word for it - why not take a look for yourself...

The X100 Wide Conversions Lens

The X100 wide conversion lens (WCL-X100) has been specifically designed to widen the internationally-acclaimed X100’s field of view to 28mm (35mm film equivalent), without compromising premium image quality, operability or design.

The WCL-X100 has been engineered to ensure the X100’s supreme optical quality remains intact. Created by the same experts who designed the X100’s lens, the WCL-X100 delivers comparable image quality even at f/2 wide aperture setting, retaining all the original optical characteristics, including the attractive bokeh effect.

The development team of the X100 have again pursed the very highest levels of image quality, operability and design which means that the WCL-X100 allows for added creativity. It accommodates the use of the hybrid viewfinder, and its design is consistent with that of the camera body to offer an unprecedented conversion lens.

Earlier Updates

Kazuya Hiraide

Born in 1979, Hiraide became a serious mountain climber after joining a mountaineering club at his university. In 2001, Hiraide reached the eastern summit of Mt. Kula Kangri (7,381m) in Tibet. “Pursuing the unknown” in the Himalayas, his list of remarkable accomplishments includes first ascents, reaching summits without oxygen and skiing from mountain peaks. In 2009, he successfully scaled the ...

Ian Berry

Fujifilm FinePix X100 Whitechapel portfolio

Ian Berry was born in Lancashire, England. He made his reputation as a photojournalist reporting from South Africa, where he worked for the Daily Mail and Drum magazine. He was the only photographer to document the massacre at Sharpeville in 1960, and his photographs were used in the trial to prove the victims’ innocence. In 1962, while based in Paris, he was invited to join Magnum by Henri...

The X100 development story
Chapter Six: The Road to Ultimate Image Quality

The colour-related know-how that FUJIFILM has accumulated in over 75 years of photo film development also drives the development of every digital camera that bears our name. This “Singular Colour” of FUJIFILM that has been refined and defined by countless hours of development and decades of commitment to photos is now crystallised in the X100.

Photographer Interviews

The following photographers truly understand the concept and features of the FinePix X100. Select a photographer to read their thoughts below on using the X100.

The X100 development story
Chapter 5 - Sensor and Processor

X100 is a camera with a non-interchangeable single fixed-focal length lens, but we did not see this as a restriction to freedom. Instead we believe that this choice has resulted in a camera that captures photos with superior image quality. The sensor with its high sensitivity performance has been customized for this special lens, ensuring effective light collection from the center to the edge areas of the sensor and expanding opportunities to take beautiful photos. This is the big advantage of the single fixed-focal lens.

Noriko Kawamura, Electronic Image Product Development Center.

One of the primary missions of processor design is finding ways to achieve faster processing speed. However, even when conducting simulations using a PC, our development team always keeps in mind that our final goal is maximizing the advantages of the processor for capturing images. For example, this includes faster AF and shrinking the interval between shots – factors that essential to preventing great moments from escaping capture. I truly hope that all will have an opportunity to experience the exhilarating instant when press the shutter of the X100 and capture the moments you want more beautifully than you imagined.

Seiji Tanaka, Product Development Center.