Latest Updates
Kazuya Hiraide
Profile
Born in 1979, Hiraide became a serious mountain climber after joining a mountaineering club at his university. In 2001, Hiraide reached the eastern summit of Mt. Kula Kangri (7,381m) in Tibet. “Pursuing the unknown” in the Himalayas, his list of remarkable accomplishments includes first ascents, reaching summits without oxygen and skiing from mountain peaks. In 2009, he successfully scaled the ...
Ian Berry
Fujifilm FinePix X100 Whitechapel portfolio
Profile
Ian Berry was born in Lancashire, England. He made his reputation as a photojournalist reporting from South Africa, where he worked for the Daily Mail and Drum magazine. He was the only photographer to document the massacre at Sharpeville in 1960, and his photographs were used in the trial to prove the victims’ innocence. In 1962, while based in Paris, he was invited to join Magnum by Henri...
The X100 development story
Chapter Six: The Road to Ultimate Image Quality
The colour-related know-how that FUJIFILM has accumulated in over 75 years of photo film development also drives the development of every digital camera that bears our name. This “Singular Colour” of FUJIFILM that has been refined and defined by countless hours of development and decades of commitment to photos is now crystallised in the X100.
Earlier Updates
Photographer Interviews
The following photographers truly understand the concept and features of the FinePix X100. Select a photographer to read their thoughts below on using the X100.
The X100 development story
Chapter 5 - Sensor and Processor
X100 is a camera with a non-interchangeable single fixed-focal length lens, but we did not see this as a restriction to freedom. Instead we believe that this choice has resulted in a camera that captures photos with superior image quality. The sensor with its high sensitivity performance has been customized for this special lens, ensuring effective light collection from the center to the edge areas of the sensor and expanding opportunities to take beautiful photos. This is the big advantage of the single fixed-focal lens.
Noriko Kawamura, Electronic Image Product Development Center.
One of the primary missions of processor design is finding ways to achieve faster processing speed. However, even when conducting simulations using a PC, our development team always keeps in mind that our final goal is maximizing the advantages of the processor for capturing images. For example, this includes faster AF and shrinking the interval between shots – factors that essential to preventing great moments from escaping capture. I truly hope that all will have an opportunity to experience the exhilarating instant when press the shutter of the X100 and capture the moments you want more beautifully than you imagined.
Seiji Tanaka, Product Development Center.
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